So not many projects pop there respective Medium cherry [ED: Medium cherry, sounds like s — never mind.] with an article like this, alas, here we are.
It was a cold day in September, when early investors of Definitex, started to realize there was a problem.
It was the second week in a row, and the “team” [ED: Mike] was strangely quiet. (although anyone who had been in the Telegram group from the beginning would know there was nothing unusual about this.)
Promised updates and exchange listings weren’t materializing, and investors were starting to get worried.
And understandably so.
Price had started to slip, and by the third week of September, the price seemed to be in free fall — the jovial decree’s of “when Lambo?” long gone, now turned to the desperate cries of “any news?” and “scam!”
The Telegram group, much like a band of shipwrecked survivors started to lose hope, get hungry, and finally go mad.
Waiting for news from the apparent sole proprietor of DFX became akin to a mirage in the desert; even when he did arrive, the news did little to quench anyone’s thirst.
The situation peaked when the official website went offline, and Mike announced the team had collapsed, internal disagreements and squabbling had led to a departure that left the project at a standstill — with investors fearing all was lost.
But the story does not end here.
Rather than abandoning DFX and moving on, (albeit the better move from a PR perspective — “the easier move” #thePRguy) a new team had been assembled, to pick up the ball and start that long sprint back towards the 10 yard box. [ED: is this a football analogy, you know I don’t like sports.]
The new team weren’t fucking about.
They were quick to identify the failings of the project, and the frustrations that had been shared by many in the Telegram group. The notable lack of organisation in the previous team, lack of transparency and communication with the community, as well as other points of failure were discussed in great detail, many agreeing that without satisfactory resolution on these points, that even this new team could not progress any further.
It was unanimous — DFX needed clear direction, and a strategy if it was ever going to be considered a legitimate project again.
Enter stage right, #thePRguy.
Now as discussed, a project that has suffered such bad press [ED:a kind of battering in the public relations face that one never looks pretty again from, even with surgery.] has a long way back up the road to credibility.
With confidence in the project at it’s lowest, many who remained, far be it from them being the hungry prospectors they once were, chomping at the bit for DFX’s alluring tokenomics, [ED: what does this mean?It’s not a real word.] they are jaded and tired; either holding on to significant losses or former investors turned frustrated spectators watching from a safe distance.
So what is the point, why not just start again?
Well, a few weeks on, we can tell you.
The echoes of “SCAM” have silenced, [ED: There’s not enough thread in this rug to pull it if we wanted to.] and the community is beginning to feel engaged with.
The new website went live on the 9th of October, and the site although in it’s infancy, coupled with a renewed social media presence, has ushered in a new era of confidence and investment.
It’s not going to happen over night, nor was it expected to just because of a few tweets, and a fancy website. [ED: HA! have you seen it on it on a mobile browser?]
We are “winning hearts and minds” — slowly and organically.
Not by paid-for shilling by “influencers” or promises of exchange listings for quick pumps, but by engaging with the community, and setting out realistic and practical goals that can be achieved in the short term. One of these aims, was to reward those existing investors who had remained holding throughout — whilst still being able to drive new speculative investment.
That’s why staking DFX has taken precedent, the upcoming incentive program slated for November launch on the roadmap.
Specific details about the staking, how it works and other elements of its implementation, will be released in further articles.
DFX’s basic fundamentals as a token remain strong,[ED: this is tokenomics right?] and since the announcement of the new team and the launch of the new website the price of DFX has risen [ED: up 93% from 28th September lows.] and continues to maintain, showing it remains an attractive investment opportunity, despite its storied tale.
So the headline is: we’re back from the dead; [ED: are you even a cryptocurrency project if you haven’t been declared dead at least once -that’s the saying right?] and as anybody you might ever meet that has come back to life will tell you…
the hard part is over.
